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Founded in Paris in 1989, BCBGMAXAZRIA was named for the popular French expression “Bon Chic, Bon Genre,” the idea that a good attitude is the basis of good style. Shortly after, the brand moved to Los Angeles, where it redefined the designer market by offering European standards of quality and luxury at contemporary price points.

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Our Picks

BCBGMAXAZRIA

SLEEVELESS CRISSCROSS DRAPE TOP
SGD239

BCBGMAXAZRIA

LACE-EMBROIDERED TUNIC TANK TOP
SGD389

BCBGMAXAZRIA

SLEEVELESS STRIPED HALTER JUMPSUIT 
SGD459

BCBGMAXAZRIA

JEWELED MOSAIC DRAWSTRING DRESS
SGD439

BCBGMAXAZRIA

VINTAGE STRIPE TWIST-BACK DRESS
SGD269

BCBGMAXAZRIA

ONE SHOULDER LONG SLEEVE DRESS WITH BELT TIE
SGD299

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